vidIQ comes with a range of awesome features including: VidIQ's free Chrome extension provides these answers! We give you unique and authentic optimization data that can dramatically improve your videos’ performance, subscriber engagement, and promotion opportunities. What content to double down on to get more YouTube views What content your audience is searching for How does social media fit into audience development? Where do ‘Recommended Videos’ come from? Whether you’re a content creator, digital-first publisher, or a community or marketing manager you need to know: ![]() Do you want to know how to get more YouTube views, or discover the secrets to success behind your favorite YouTube channels and videos? vidIQ Vision for Chrome is a suite of powerful tools that every creator need access to if they want to build their audience on YouTube. Use of newspapers among teenagers fell from 19% to 13% in the last five years.Uncover the secrets to success behind your favorite YouTube videos. Less than a quarter (24%) of UK adults use print newspapers for news in 2022, compared with more than a third (35%) in 2020, and two in five (40%) in 2018. Decline in print news acceleratesĪ substantial decrease of pre-pandemic print newspaper reach in recent years appears to be accelerating. The proportion using Facebook for news has also decreased to 22% from 27% last year, and from 34% in 2018. Despite its popularity for news, fewer than a third of youngsters (30%) trust TikTok’s news content. TV news remains the most trusted news source among UK adults (71%), with news on social media considered the least reliable (35%).ĬNN (83%) and Sky News (75%) are highly trusted by their viewers for news, while the public service broadcasters are also trusted by the majority of their viewers – BBC (73%), ITV (70%), Channel 4 (66%) and GB News (67%) and Channel 5 (59%).Īmong teens, half of YouTube and Twitter users think they provide trustworthy news stories (51% and 52% respectively). “And while youngsters find news on social media to be less reliable, they rate these services more highly for serving up a range of opinions on the day’s topical stories.” Yih-Choung Teh, Ofcom’s group director for strategy and research, said: “Teenagers today are increasingly unlikely to pick up a newspaper or tune into TV News, instead preferring to keep up-to-date by scrolling through their social feeds. Users of TikTok for news claim to get more of their news on TikTok from ‘other people they follow’ (44%) than ‘news organisations’ (24%). TikTok’s growth is primarily driven by younger age groups, with half of its news users aged 16 to 24. The reach for TikTok among adults in Scotland is now at the same level as those reading The Scotsman newspapers in print and online. ![]() This brings it onto a par with Sky News’ website and app. TikTok clocks up millions more news usersĬonversely, TikTok has seen the largest increase in use of any news source between 20 – from 0.8 million UK adults in 2020 (1%), increasing to 3.9 million UK adults in 2022 (7%). News viewing to BBC One, BBC Two, BBC News channel, ITV and Sky News is now below pre-pandemic levels, resuming a longer-term decline in traditional TV news viewing. About a quarter of teens (24%) use these channels for news in 2022, compared to nearly half (45%) just five years ago.īBC One remains the most used news source among all online adults, although it is one of several major TV news channels to reach fewer people in 2022. TikTok and YouTube follow closely behind, used by 28% to follow news.īBC One and BBC Two – historically the most popular news sources among teens – have been knocked off top spot down to fifth place. It is now used by nearly three in ten (29%) teenagers. Ofcom’s News Consumption in the UK 2021/22 report shows that, for the first time, Instagram is the most popular news source among teenagers. Teenagers are turning away from traditional broadcast news channels and are instead looking to Instagram, TikTok and YouTube to keep up to date, says the media regulator. Social channels are winning viewers over television news readers
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